How to Grow Your Art Business to 10k (Secrets to Create Freedom and Joy)
Episode 24 Show Transcript - Empowered Artist Podcast
In this episode of The Empowered Artist Podcast, we have a fantastic guest: Chelsea Glanz. She is here to share her incredible journey from growing her art business from zero to over 10K. It's an inspiring story filled with valuable insights, so stay tuned!
Meet Our Special Guest: Chelsea Glanz
Before we dive into Chelsea's secrets to success, let me introduce her:
Chelsea Glanz is from Fort Collins, Colorado, and she's a talented painter known for her whimsical oil paintings on live-edged wood.
Her work is truly remarkable, and if you're watching this episode on YouTube, you can catch a glimpse of one of her beautiful pet portraits behind her.
The Empowered Artist Journey
Chelsea and I have crossed paths through the Artpreneur Academy, where I've had the privilege of helping over 750 artists like her transform into successful artpreneurs.
I've witnessed countless artists redefine their stories, from believing "artists don't make money" to creating abundant careers for themselves. Chelsea's journey is a testament to this transformation.
Now, let's delve into Chelsea's three secrets to success in growing her art business.
Secret #1: Reflect and Identify Where You're Spreading Thin
The first secret that Chelsea emphasizes is the power of reflection. She encourages artists to take a step back and evaluate where they might be spreading themselves too thin.
Many artists, including Chelsea herself, start with the noble intention of creating what they love. Still, they find themselves accepting commissions and projects that don't align with their true artistic vision.
Chelsea's journey mirrors this struggle, as she confesses to painting various styles and taking on commissions that weren't her true passion. The fear of missing out on opportunities led her down this path, but it resulted in a scattered portfolio with unsold art.
Secret #2: Notice What Resonates with Your Audience
The second secret Chelsea shares is the importance of paying attention to what your audience resonates with. Artists must take note of what styles, subjects, or themes people appreciate in their work.
This valuable feedback can help artists align their creations with their audience's preferences.
Chelsea highlights the teachings from the Artpreneur Academy, where she learned actionable steps to collect feedback effectively. She stresses the significance of becoming proficient at asking for feedback, even if it initially feels uncomfortable.
Secret #3: Hone In on What's Working
Secret number three is where the real action happens: hone in on what's working.
Chelsea advises allocating consistent time to create what resonates with your audience. This doesn't mean you should completely abandon other styles or projects. Instead, prioritize what's working while still allowing yourself to explore other creative avenues.
Honing in isn't about boxing yourself in; it's about finding the sweet spot where your creativity aligns with what your clients love. Chelsea shares her experience of specializing in pet portraits and capturing the essence of animals, a subject she's passionate about.
The Freedom of Honing In
Honing in doesn't limit your creativity; it enhances it. Chelsea mentions that it opened up more free time for her to explore other styles on the side. She often starts her day with abstract or free-flow painting as a meditative practice, all while maintaining a focus on what's working for her art business.
Results: Consistency and Predictability
The results of Chelsea's journey have been nothing short of impressive. In 2022, she completed seven pet portraits and sold numerous originals. In 2023, she's already completed seven commissions, with more on the horizon. This approach brought consistency and predictability to her art business, a stark contrast to the uncertainty she experienced before.
Creative Fulfillment in Commissions
Chelsea wants artists to know that commissions can be creatively fulfilling when done right. Artists have the opportunity to bring their unique talents to the table, creating work that satisfies clients while aligning with their artistic vision.
Connect with Chelsea Glanz
If you want to see more of Chelsea's incredible artwork or connect with her, you can find her on:
Instagram: @ChelseaGlanzArts
Website: ChelseaGlanzArt.com
Facebook: Chelsea Glanz
Chelsea teaches FREE flow painting classes that empower others to unlock their creative potential and self-expression…
FREE Painting Classes With Chelsea Glanz!
Learn more about working with me to get the support you need in your art business:
If you would like to work with me personally, we can do that together inside my signature program Artpreneur Academy.
The Academy is a fully comprehensive, customizable blueprint to becoming a self-reliant, empowered, art business owner.
It’s worked for over 750+ artists!
And it can work for you too.
You can visit this page: Artpreneur Academy more or click the button below to learn all about it.
Chelsea's journey from zero to 10K is a powerful example of how reflection, paying attention to your audience, and honing in on what's working can lead to a thriving art business.
Her story serves as a reminder that artists have the potential to create abundant careers when they embrace the right mindset and strategies.
Don't be afraid to let go of what doesn't align with your art business. Trust the process, embrace the journey, and rewrite your own story as a successful and empowered artist.
Conclusion
Thank you for joining us in this episode of the Empowered Artist podcast. If you found this conversation inspiring and valuable, please consider sharing it with a friend and leaving a five-star review. Your support means the world to us.
Keep creating your empowered artist journey, and remember that you have the power to redefine your story and create an abundant career as an artist.
Love and Positive Vibes,
Jenna
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