How To Market Art Authentically + 6 Boss Secrets for Art Your Audience Craves
Episode 23 Show Transcript - Empowered Artist Podcast
Interestingly, the way we CREATE our art is intrinsically connected to how we MARKET it.
Creating art that exudes authenticity and depth while telling compelling stories is a universal aspiration among artists.
Despite the solitary nature of the creative process, we all seek to establish connections with our audience and the world.
We lay bare our souls in our art, hoping it resonates profoundly with those who experience it, evoking emotions, inspiration, and vulnerability.
In this episode I talk about the creative genius of one of the most prolific artists in rock and roll: Bruce Springsteen!
We will explore six secrets to creativity that Springsteen employs in his songwriting, which can also be applied to creating and marketing visual art:
Secret #1: Drawing from Personal Experiences
Bruce Springsteen's music draws extensively from his own life and observations, where he writes about the struggles of the working class, unfulfilled dreams, and human connection. This approach invites his audience into his world and showcases vulnerability as a powerful artistic tool.
Secret #2: Keeping It Real + Authenticity in Storytelling
Bruce encourages songwriters to observe their surroundings and write about what they see, emphasizing the importance of authenticity in storytelling. This principle resonates with artists looking to infuse their work with genuine emotions and relatable experiences.
Secret #3: The Art of Storytelling: Crafting Narratives
Just as Bruce Springsteen weaves vivid narratives into his lyrics, visual artists can create works that tell compelling stories. This storytelling technique fosters a deeper connection between the artist and their audience, making art more engaging and relatable.
Secret #4: Jotting Down Ideas: Capturing Inspiration
Bruce Springsteen, like artists, benefits from capturing moments of inspiration as they occur, allowing him to build upon them during the creative process. Learn how to harness your creative sparks and turn them into meaningful art.
Secret #5: Showing Rather Than Telling + Evoking Emotion
Bruce Springsteen excels in creating visual and emotional experiences for his listeners. Discover how this technique can be applied to visual art to engage your audience and evoke powerful emotional responses.
Secret #6: Writing with a Purpose + The Artistic Mission
Bruce Springsteen emphasizes the importance of a consistent, thoughtful, and purpose-driven approach to songwriting. Artists can draw parallels in marketing their work with a clear sense of purpose, guiding them toward meaningful connections with their audience.
Embracing Bruce's Wisdom + Learning How to Market Art Online
In conclusion, Bruce Springsteen's 6 secrets offer invaluable insights for artists seeking to infuse their work with authenticity and learn how to market art online effectively.
Whether you're a fan of his music or not, the principles he embodies can guide you in creating and marketing your art authentically.
As you embark on your artistic journey, remember these lessons from "The Boss" himself and embark on the path of learning how to market art online with purpose. If you're looking for a comprehensive guide on this journey, explore Artpreneur Academy on my website.
To market your artwork you have to create a connection with your audience. That's what my Instagram workshop is all about...
Instagram workshop!
Learn more about working with me to get the support you need in your art business:
If you would like to work with me personally, we can do that together inside my signature program Artpreneur Academy.
The Academy is a fully comprehensive, customizable blueprint to becoming a self-reliant, empowered, art business owner.
It’s worked for over 750+ artists!
And it can work for you too.
You can visit this page: Artpreneur Academy more or click the button below to learn all about it.
Thank you for joining me on this artistic exploration. If you found this blog insightful, please consider leaving a review. Your support means the world to me. Have a fantastic day, and I'll catch you next time!
Love and Positive Vibes,
Jenna
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