Cracking the Code: Understanding the 7-Touchpoint Rule in Marketing Art Online
Episode 44 Show Transcript - Empowered Artist Podcast
Hey there, fellow artists and entrepreneurs! It's Jenna Webb here, your go-to resource for all things art business. In today's episode of the Empowered Artist Podcast, we're diving deep into a fundamental principle of marketing art that can revolutionize the way you sell your art online: the 7-Touchpoint Rule.
Understanding the 7-Touchpoint Rule
Let's start by breaking down what this rule actually means. Essentially, the 7-Touchpoint Rule suggests that a potential customer needs to interact with your offer at least seven times before they're ready to take action, such as making a purchase.
This principle has been a cornerstone of marketing for decades, highlighting the importance of repetition and consistency in your promotional efforts.
The Pitfall of Posting Offers Once
One of the biggest mistakes I see artists make is only posting their offers once or maybe twice. This approach often leads to disappointment and frustration when they don't see immediate results. Remember, the journey from seeing an offer to making a purchase is rarely instantaneous. It takes time and multiple exposures for your message to truly resonate with your audience.
Nurturing Leads with 7 Engagements
Repetition is key to selling, but so is confidence in self-promotion. Many artists hesitate to promote their work multiple times, fearing they'll come across as pushy or annoying. However, it's essential to understand that people are busy and need reminders. By showcasing your art consistently, you're not only increasing your chances of making a sale but also reaffirming the value of your work to your audience.
My Personal Journey
I've been where you are. I've faced doubts, setbacks, and moments of uncertainty in my own art business journey. But through faith, perseverance, and a commitment to self-belief, I've built a successful six-figure business. Trust in yourself, even when others doubt you, and remember that every rejection is just a stepping stone on the path to success.
Listener Q&A
In this episode, I posed a question to our listeners: When was the last time you saw an ad multiple times and gave it your attention? How often have you promoted a particular offer online? I encourage you to share your experiences and insights with me on Spotify, YouTube, or Instagram.
Next Steps: Art Pricing
Next week, we'll explore how the 7-Touchpoint Rule applies to art pricing. Stay tuned for valuable insights and strategies to maximize your art's value in the marketplace.
Take Action Today
If you're ready to turn your artistic passion into a thriving business, I'm here to help. Visit jennawebbart.com to learn more about my coaching programs and resources designed to empower artists like you.
Spread the Mission
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Catch you next week! Jenna Webb
Love and Positive Vibes,
Jenna
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