SWOT Analysis - Planning and Strategy to Grow a Creative Business (Part 1)
Episode 35 Show Transcript - Empowered Artist Podcast
Hey there, empowered artists! It's an exciting time because it's my birthday, and December always brings a sense of reflection and planning for the new year.
I want to bring you into my world and share what I'm doing in my art business to prepare for the upcoming year so that you can do it too.
Today, we're going to dive into the world of SWOT analysis, a powerful tool to strategically grow your creative business and ensure you start the next year with a full wallet and a full soul.
Special Birthday Offer: For a limited time, you can get 15% off on four of my signature classes, available exclusively for you.
To take advantage of this special offer, click here! https://www.jennawebbart.com/birthday
A Year of Personal Growth
Reflecting on the past year, it's clear that it has been an incredible journey…
One of the most significant obstacles I've overcome is my own self-doubt and limiting beliefs, especially related to my chronic illness.
Despite daily pain, I managed to show up for this podcast weekly, thanks to your support and feedback. I'm living my purpose, and it's all thanks to you.
We've achieved over 22,000 downloads, and I'm grateful to serve as your mentor and coach. This is truly my calling, and I'm celebrating this special birthday by giving you a gift.
The Value of Reflection and Planning
As an art entrepreneur, your most valuable resources are your time and energy. Reflecting on your year and planning for the next one is crucial for success, not only in terms of making money but also for achieving balance and fulfillment. This is where the SWOT analysis comes into play.
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. It's a tool to help you evaluate your business and set a course for the future. Let's break it down.
Strengths: What Went Well?
When analyzing your strengths, focus on what went exceptionally well in the past year. Ask yourself:
What activities did I enjoy the most?
Which specific actions generated the most revenue?
What did I spend time on that directly contributed to my income?
Get specific. Identify the activities that brought you joy and profits, whether it's writing emails, social media marketing, or attending art shows.
Weaknesses: What Didn't Go Well?
Now, consider your weaknesses or the aspects that didn't go well in your business:
Did you invest time in activities that didn't pay off financially or emotionally?
Were there endeavors that didn't align with your goals but consumed your energy?
Did you pursue something that didn't generate the expected results?
Identify the activities that didn't work out and decide whether to eliminate them or develop the necessary skills to improve them.
Opportunities and Threats: What Lies Ahead?
In part two of this analysis, we'll delve into opportunities and threats. It's essential to take a break after this evaluation and return with fresh perspective.
Stay tuned for the next episode where we'll uncover opportunities to grow your business and identify threats that may hinder your progress. Remember, as a holistic artist, creativity thrives when you're rested, confident, and have a clear direction.
How to Stay Connected
To make the most of this podcast and get the latest insights, here are three ways to stay connected:
Follow the Show: Make sure to turn on notifications so you never miss an episode. We follow a weekly schedule with occasional bonuses.
Subscribe on YouTube: Our YouTube channel offers a visual experience, allowing you to watch, listen, and learn simultaneously.
Follow on Social Media: Connect with me on Instagram, TikTok, and YouTube at Jenna Webb Art. I share valuable insights and engage with you directly, answering your questions and addressing your comments.
Taking action is the key to growth in your art business. Don't just consume content; apply it. I'm here to support you on this journey, and I look forward to helping you thrive as an empowered artist.
If you found this episode inspiring, please share it with a friend. You're amazing, and I believe in your ability to achieve greatness. Let's kick some artistic ass together! See you next week.
Special Birthday Offer…
For a limited time, you can get 15% off on four of my signature classes, available exclusively for you.
Click here to take advantage of my special birthday offer!
Remember, building a successful online art business takes time and effort, but with the right strategies and continuous reflection, you can achieve your goals. If you have any questions or need further guidance, feel free to reach out. I'm here to support your journey to success in the art world!
As we approach the end of the year, it's a great time to reflect on your art business and plan for the future.
Love and Positive Vibes,
Jenna
PS - Would you do me a solid, my love? Would you take a quick minute to Subscribe + Rate the Show 5 Stars!? ⭐️ Your support means the world to me & it really helps artists like you discover a message they need.
Resources:
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